AI Insights · Timothy · January 2023
Top 5 Film & Television Apps on iOS in Mexico Q4 2022
In Q4 2022, the top Film & Television apps on iOS in Mexico saw significant variations in weekly downloads, revenue, and active users. Notable trends were observed for ViX, Netflix, Disney+, HBO Max, and Star+.
During the fourth quarter of 2022, the top five Film & Television apps on the iOS platform in Mexico demonstrated diverse performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at how ViX: TV, Fútbol y Noticias, Netflix, Disney+, HBO Max: Stream TV & Movies, and Star+ performed.
ViX: TV, Fútbol y Noticias from Univision Communications Inc. saw notable fluctuations in its metrics. Weekly revenue peaked at approximately $122.7K during the week of November 21, while downloads reached a high of around 371K in the same week. Active users showed a significant increase, peaking at 741K during the week of November 21 but dropped to 169K by late December.
Netflix maintained a consistent performance throughout Q4, with weekly revenue generally hovering between $44K and $60K. Downloads saw a steady rise, peaking at about 88K in the last week of December. Active users for Netflix remained robust, starting the quarter at 2.5M and ending at approximately 2.8M.
Disney+ experienced varied revenue trends, peaking at $506K in the week of December 19. Downloads showed an upward trend towards the end of the quarter, reaching around 51K in the final week. Active users saw a slight increase from 869K at the beginning of Q4 to 775K by the end.
HBO Max: Stream TV & Movies had a relatively steady performance. Weekly revenue fluctuated, peaking at $213K at the start of October and $203K in mid-December. Downloads reached a high of 49K in early October, while active users peaked at 713K during the same period but ended the quarter at around 617K.
Star+ also displayed consistent trends. Weekly revenue showed a peak of $80K during the week of December 19. Downloads were highest at 35K in early October, and active users peaked at 308K during the same month but ended the quarter at 287K.
The data provided by Sensor Tower highlights the dynamic nature of the Film & Television app market in Mexico. For more in-depth insights and analysis, you can visit Sensor Tower.
